A lot of my incoming beer data comes from Instagram. And I follow my fair share of American Instagram accounts (be that breweries, liquor stores, personal accounts etc). A beer that I've seen pop up a lot in the past few months is Founders KBS.
Now Founders KBS has intrigued me because...
1. It's an imperial stout that's been aged in bourbon barrels with chocolate and coffee.
2. I would see pictures of it multiple times a day on Instagram. KBS day creates a flood of Instagram content.
3. Rate beer has it sitting at 100/100.
Reason #1 is enough for me to be interested in it, but #2 and #3 are the icing on the cake (or the stout in the bourbon barrel if you may).
Fast forward to today at 2:00pm today. I see on Instagram that a local bottleshop has just got Founders KBS. A quick message and a bottle has been set aside (saving me from having to leave early). Left work at normal time and made my way there. While walking I realised I was way too excited for a beer? I felt like a kid the day before Christmas. Proper excitement. What have I become?
90 Minute IPA. Done!
It's embarrassing but I now plan outings with mates (that aren't as 'crafty') with the goal of making sure we go to craft beer venues. They sometimes mind, they sometimes don't. I've found the trick is to not start at a craft beer venue and move them to one. Especially if the venue has Connect 4.
Victory at Sea. Done!
My poor wife also has to put up with me standing in bottleshops, just staring at shelves for way too long. And the last two family outings (Mothers Day and Birthday) I've suggested we go to Newstead Brewing Co, and we did. Everyone had a great time because it's an awesome venue, but lately it seems to be all about me and my craft beer hobby.
Grapefruit Sculpin. Done!
Saying all that too, I'm not changing. Not going back to macro beers. Good beer might be more expensive, but the craft beer community is awesome, and craft beers themselves are even more awesome. I think I'll be doing this for a very long time.
Thanks for reading, and as always, drink well.